Europe’s leading marina operator, MDL Marinas, recently partnered with UK charity water brand, One Water, to provide its customers with a gift that will not only help to save lives in Africa’s developing countries, but also keep them hydrated whilst afloat this summer.
MDL purchased over 5,000 1.5 litre bottles of One Water to send out to their customers in special water cooler bags, ahead of the new boating season. As well as being the perfect practical gift for a long day out on the water, 100% of the profit generated by One Water’s bottled water is donated to bringing safe, sustainable water supplies to communities across Africa.
Adrien Burnand, Head of Marketing for MDL Marinas, commented: “We are really pleased to have collaborated with One Water to give our berth holders a renewal gift that will help transform lives. We feel there is great synergy between our two organisations and hope the water we purchased will help make a real difference.”
Since launching 11 years ago, One Water has raised more than £11 million and changed the lives of 2.7 million people, funding water programmes in countries such as Malawi, South Sudan, Angola, Kenya and Niger. Ian Spooner, Marketing Director at One Water, commented: “Teaming up with a prestigious marina organisation such as MDL Marinas provides an excellent way of informing an audience, which is passionate about water, about the global water crisis, and how they can help.”
For more information about One Water and their life changing work, visit http://www.onedifference.org