With the challenges of COVID-19 still curtailing face-to-face events being staged in the first few months of 2021, the Cruising Association (CA) is putting in place plans to stage an online Spring Promotions Week to coincide with the fitting out season, from 22-26 March.
The CA held a welcome and successful online Promo Week in September 2020, in place of exhibiting at the Southampton Boat Show. Originally there were plans to hold an Open Weekend at CA House in Limehouse Basin London in March, but that option simply isn’t feasible in these uncertain times, especially when involving exhibitors needing to commit now.
In March, and alongside the use of Live Chat and Zoom 1-2-1 engagement, the CA will be running discounts on CA Shop orders, a variety of discount deals through the excellent relationships the CA has with a wide range of suppliers, and there will be a series of specialist webinars open to members and non-members.
CA General Manager Lucy Gray says: “We’re really looking forward to everyone getting on board for this in a virtual sense pending us getting back to the real thing as soon as we can.”