What Knot combats key environmental issue

What Knot combats key environmental issue

What Knot combats key environmental issue

Over 1 million seabirds and 100,000 sea mammals are killed by pollution every year*, many of them victims of the thousands of plastic objects that get washed up at sea.

 What Knot, the device that can tie and unfasten almost any rope with a thickness between 3 mm to 15 mm, can help reduce this number significantly. Rope is often made of cheap, disposable plastic. When used on a boat, it gets wet and difficult to untie. More often than not, users will simply cut it and let it go.

 What Knot can be used at any point along the length of good quality rope, connecting and disconnecting in just six seconds. Users can place and adjust it to the nearest millimetre simply and quickly. It’s completely waterproof, so will never rust or rot. And it’s impervious to the sun’s rays.

 Steven Daniels, owner of Just Right Products UK & Europe, the exclusive importer of What Knot, said: “The problems here are knots, water and time. They combine to make it impossible or, at best very time-consuming, to untie a knot. Invariably, this means the knife comes out, the rope gets cut above the knot and the discarded rope is simply left behind. What Knot replaces this expensive, awkward and environmentally hazardous manoeuvre with a clean, quick and simple alternative. It’s great news for users – and even better news for the seabirds and mammals threatened by waste products in their waters.”

 What Knot is stocked by Robert Dyas, will be available at Screwfix.com from 11th of July and a growing number of independent retailers across the UK at the recommended retail price of £7.99.

 In 2011, Steven won a Theo Paphitis Small Business Sunday award. These awards recognise innovative SMEs throughout the country. 

 For more information, visit www.whatknot.co.uk