Helly Hansen, has announced a three-year deal that will see the technical clothing brand become Title Sponsor of the prestigious Warsash Spring Series. Renamed as the Helly Hansen Warsash Spring Series, Helly Hansen will be the exclusive provider of technical sailing clothing to all competitors and race organisers until 2018.
As a long established event, the Helly Hansen Warsash Spring Series is the first of the Solent’s annual yacht racing events. Organised and managed by Warsash Sailing Club, the series takes place over six consecutive Sundays throughout March and April, and will see over 180 yachts, and 1,200 sailors taking part.
With Helly Hansen as Title Sponsor, all entrants and organisers will benefit from exclusive clothing discounts, enabling them to purchase innovative and technical sailing kit, designed to keep them warm, dry and protected whether competing or spectating. Class and other winners will be awarded prizes of Helly Hansen sailing kit.
Commenting on the sponsorship, Peter Bateson, Chairman of the Helly Hansen Warsash Spring Series, says, “We are thrilled to welcome Helly Hansen on-board as our Title Sponsor. Helly Hansen is the brand of choice for many sailing professionals, and will be the perfect partner for ensuring competitors and organisers can keep warm and dry. We’re very excited to develop our partnership over the next three years to the benefit of the event and the participants.”
Marketing Manager for Helly Hansen in the UK and Ireland, Emma Russell, comments, “We’re delighted to be announced as the Title Sponsor of the Warsash Spring Series. As a Norwegian brand, we understand the importance of keeping sailors warm and dry at sea, leaving them free to focus on their performance. The Warsash Spring Series, and the cold water in the Solent during the spring, provides the perfect location for Helly Hansen to associate itself with the UK’s sailing community, from professional to amateur sailors.”
For more information about the Helly Hansen Warsash Spring Series, please visit: www.warsashspringseries.org.uk/2016.
For more information about Helly Hansen, please visit: www.hellyhansen.com.