Global technical sailing brand, Helly Hansen, has today announced its partnership with Britannia Corporate Events – the specialist provider of corporate sailing days – and its sister company, Sailing Logic – the UK’s leading race training school.
As Official Clothing Supplier, Helly Hansen will be the exclusive provider of technical sailing clothing to skippers and guests on Britannia Corporate Events’ sailing days and Sailing Logic racing events for the next three years.
Commenting on the new partnership, Charlie Williams, Managing Director of Britannia Corporate Events, says, “We are delighted Helly Hansen has chosen to work with Britannia and Sailing Logic. Our skippers and customers will directly benefit by gaining access to the full range of high quality and stylish technical sailing clothing from Helly Hansen. We look forward to a number of exciting joint marketing initiatives with the global sailing brand.”
The skippers and first mates working with Britannia and Sailing Logic are exposed to a range of weather conditions, from the hot Caribbean climes to rough seas in RORC offshore races, making it imperative they are kept dry and comfortable throughout their daily activity. Their jobs revolve around enabling others to experience the beauty, freedom and excitement of sailing, and the partnership with Helly Hansen will ensure this continues.
Marketing Manager for Helly Hansen in the UK and Ireland, Emma Russell, comments, “This is an exciting partnership for Helly Hansen. Britannia Corporate Events and Sailing Logic are the perfect partners for our brand to develop our sailing business through increased visibility and exposure in key locations. All three companies share similar brand values, which is also very important for Helly Hansen, and we look forward to working together over the next three years.”
As an extension of the partnership, Britannia Corporate Events will also become official suppliers of Helly Hansen, offering their consumers guaranteed quality from their sailing kit.
For more information about Helly Hansen, please visit: www.hellyhansen.com.